Cru are a new luxury leather bag retailer. Each handbag is handcrafted in a small artisan workshop and has its own charisma and identity. Designmatic were approached to create and develop a distinctive tone of voice and visual language to encapsulate the heart of Cru. This included developing their brand identity, web design and web development.

We wanted the brand to suggest premium and luxury, but also have a modern feel and class to it that ensure it stands out in the market.

“We couldn’t be happier with the result. Cru completely captures the personality of the bags and what we had set out to create, and this is thanks to your talent and dedication.” Tiago Felix, Founder

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CRU Branding & Print Design Case Study | Designmatic